The Doppler Effect

I found Chris Anderson’s book interesting and it’s good to see that someone is challenging the long tail theory.

Just because the Internet makes it possible to offer a near-infinite inventory of goods for sale does not mean that consumers will start wanting more obscure items in any great numbers.

Interesting read if you’ve read Chris Anderson’s The Long Tail. For those who have not read this book, I recommend it to anyone who liked Freakonomics.

Update: Here’s some further reading that gives a brief explanation of the Long Tail Theory debate.

read more | digg story